Call of Duty: Black Ops – Warzone proves gamers care more about brands than companies | Thinknum Media

Activision Blizzard ($NASDAQ:ATVI) held an event yesterday to announce the latest entry in the long-running Call of Duty series, Call of Duty: Black Ops – Cold War. The series is one of the most notable in all of AAA games, having sold approximately 248 million copies since 2011 according to Statista. Often divisive for its arcadey gameplay that fits awkwardly with the serious topics and world events it deals with – like World War Two, the Highway of Death, and now the Cold War – this latest entry is already drawing both equal excitement and criticism from all angles.
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